“Beauty of Joseon” is a South Korean beauty brand that is known for its use of traditional Korean ingredients and beauty practices. The brand’s products are inspired by the Joseon dynasty, a period of Korean history that lasted from 1392 to 1897.

Some of the key ingredients used in Beauty of Joseon’s products include ginseng, rice, honey, and hanbang (traditional Korean herbal medicine). These ingredients are known for their anti-aging, brightening, and hydrating properties, and have been used in Korean skincare for centuries. Beauty of Joseon’s product lineup includes toners, serums, creams, and masks, among other items.

Overall, Beauty of Joseon is a brand that prioritizes natural ingredients and traditional Korean beauty practices to create effective skincare products.