NAMING. is a contemporary South Korean colour cosmetics brand defined by clean visuals, refined shades and a modern approach to self-expression. Rather than relying on excessive transformation, the brand offers buildable textures and versatile colours that allow each wearer to create a look with an individual identity.

Its portfolio covers complexion, cheek, lip and eye makeup. Key products include the Layered Fit Cushion, All Day Master Cushion, Fluffy Powder Blush, Blurry Cheek Balm and Over Dew Glossy Lip Tint. From skin-adhering base makeup and softly blurred colour to high-shine lip finishes, NAMING. balances visual impact with everyday usability. Its understated yet recognisable packaging and coordinated makeup assortment make it a strong proposition for consumers drawn to minimalist design and personalised Korean beauty looks.