Founded in 1948, SHOBIDO Corporation is a Japanese integrated planner and manufacturer of beauty, personal-care and lifestyle products. Its mission is to support beauty, wellness and happiness through products that combine quality, functionality, simplicity and ease of use.

The SHOBIDO range includes makeup brushes, puffs, applicators, eyelash curlers, heated lash tools, hairbrushes, hair-care accessories, nail tools, travel items and personal-care products. Its standard line focuses on a well-balanced combination of usability, accessible pricing and dependable quality, while the SHOBIDO 100-Year Brush reflects the company’s long-standing expertise in beauty tools. Broad product-development capabilities and extensive retail-planning experience make SHOBIDO suitable for beauty, drugstore, lifestyle and personal-care channels.