YNM is a South Korean beauty brand whose name stands for “You Need Me.” Through the message “All you need is me,” it positions its products as approachable everyday beauty companions. Sweet, playful presentation and easy-to-use formats make lip care and natural colour simple and enjoyable.

The brand is particularly focused on lip products, with signature items including Honey Lip Balm, Glow Honey Lip Balm, Candy Gloss Balm, Heart Jelling Tint, Dew Drop Lip Oil and multi-use lip-and-cheek formulas. The assortment combines moisturising textures, translucent shine, adjustable colour and portable packaging for effortless daily touch-ups. With extensive shade choices and gift-friendly designs, YNM offers distributors a clear lip-focused identity suited to beauty specialists, personal-care retailers and lifestyle stores.